Marketing Environment and Marketing Mix of Walt Disney Essay Example

Marketing Environment and Marketing Mix of Walt Disney Paper Disney Marketing Disneys earnings fell by 25% in 2009, reaching S 3. 3 billion. Global economic downturn largely reduce the number of tourists visiting the park Disney Land while companies also spend less money for advertising campaigns on television programs that the company offers. Reduced advertising revenue, fare in the complex theme park and revenue from the DVD release reduce the negative impact to profitability. Cable television division revenue decreased 8%. The Cultural Environment Through this environment, we can know the cultural values and social attitudes of the people. Each environment may be an opportunity but also a threat for any company. These are intangible factors but have a large role, especially as it affects the psychology and buying behavior of customers. Particularly the sustainability of the core cultural values and specific cultural actors will greatly affect marketing decisions, therefore, not only as marketing staff that any company taking customer focus needs to be addressed. Disneyland is one of the pride of the American people, the success in California, USA and Tokyo Japan has confirmed more prestigious and competitive position of Disney. We will write a custom essay sample on Marketing Environment and Marketing Mix of Walt Disney specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Environment and Marketing Mix of Walt Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Environment and Marketing Mix of Walt Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer But to our surprise that it was this giant failure on the battlefield in Europe. When vaguely intend to open another theme park of Disney, more than 200 localities worldwide has proposed Disney park at their hometown. Paris was chosen because more than 1 7 million Europeans live within a radius of two ours by car to Paris, 310 million people could fly there in that time or less. Moreover, the French government has drawn Disney with all kinds of incentives with a total value of more than $ 1 billion because of the hope that the project will create about 30,000 jobs for France . But the lack of understanding of cultural European culture has created a barrier separating the Disney executives to succeed. Shortly after the Euro Disneyland opened , the gates of the park were French farmers tractor knocked down. After that there are problems in the operation process, Disney has a policy of not Irving alcohol in the park and it surprised the people of the country that each meal with a glass of wine of course. Disney thought that: Monday is the day away, while Friday was crowded day and arrange staff to think that, but in fact quite the opposite. Disney heard that: the French do not eat breakfast should build small restaurant when in fact everyone has had breakfast. So put in the right situation for 2500 dining in a 350 seat restaurant. But the biggest problem of the Euro Disneyland as Europeans seem to consider the park is the place to go during the day, not resting place so they are usually in 2 days. Meanwhile Disney plans to stay long should have invested billions of dollars to build the luxury hotels near park and most of the time about half of the rooms are empty, the number of visitors and the French do not East as Disney plans: in 1 994 only 40% of the total. Many tourists are Americans living in Europe and Japan on vacation in Europe! As a result , by the end of 1 994, Euro-Disneyland losses totaling $ 2 billion. Disney was forced to change strategy. First of all, the name was changed to Disneyland Paris park ; design, food and style of service is changed. The items sold in the gift shop also carry features of Disney rather than bring French style. Finally, admission and discount hotel rooms are down 1/3. The result is the number of visitors has increased from 8. 8 million in 1994 to 11. Million in 1996. The Natural Environment Geographical location: United States is located in North America, eastern is North Atlantic, western is North Pacific, the northern border with Canada, and the southern border with Mexico. US is the economic center of the world so it should be favorable for the development of industries, especially the entertainment industry. 4th Demographic Environment Demographic segments in the macro environment related to population, age structure, geographic distribution, ethnic and income distribution. The first force must monitor is the population, because people make up markets. Marketing people do deeply concerned about the scale and rate of population growth in cities, regions and different countries, the distribution of age and ethnic structure, education level, household patterns families, as well as the characteristics and movements of the region. Ethnicity: The racial ND ethnic structure is very different. Japan is one extreme, because there everyone is Japanese, and the United States, located at the other extreme, because people originating from almost all countries. Each population group has certain expectations and certain shopping habits. Depending on your age, sex and physiological changes, the animated character be the children loved transformed from the prince, princess, superhero or Barbie dolls, from the heroes in fiction to sports athletes, from the famous singer to the circus clown, from cartoon characters to the real example. Capture those heartsickness Walt Disney Company, the owner of numerous childrens favorite characters on a global scale. After recognition Of the dominant role in the market for girls of village entertainment industry, Walt Disney recently launched Disney CD, a brand aimed at 6-14 year-old boy, audience but the researchers believe that global profits of up to $ 50 million. MARKETING MIX Target Market Potential market: children need to see animation Available market a collection of families with children, income, interest in the field of animation -The qualified available market: a collection of people n the market and have the desire to see the cartoons of Walt Disney. D Standard segment of the market: market segments by age ; Children under 6 years of age: the cartoon picture simple, colorful, witty humor (Tom and Jerry, Donald Duck). ; From 6 to 20 years: richer video content, the film revolves around the issue of ethics, formed in the subconscious good cultural values, discoveries, life experience, fun things of the outside world (Spenserian, Snow White and the seven dwarfs, the Little Mermaid) ; Over 20 years old: film about big emotions, the higher moral ales that people need to look to as environmental protection, against war ( Tarzan, Chicken Run ) Price Superior quality allows Walt Disney demanding higher prices , improvements can lead to higher prices and lower unit costs. These three factors together help to Walt Disney to create higher value by lowering costs or make a difference in the product compared to its competitors, allowing Disney to do better than its competitors. Product Children are always a concern and must be special educate seriously. Understand that Disney has introduced a form of entertainment that is animated in order to satisfy the needs of the children Trademark Walt Disney brand stands for: imagination, healthy, fun and quality of American entertainment. In addition, the logo is a stylized version of signature of the founder, which gives it that is owned by Walt Disney Brothers Walt Disney Company logo is a symbol of quality and it makes the customers have a loyalty to our brand. O Keep people always Mackey minded Support Services enriched prod cuts: Customer service is a key element in the product strategy . When customers see the Walt Disney movie in the theater, they may receive preferential reveries from companies such as discount movie tickets, programs attractive gifts for lucky audience. The companys service aims to make cartoons become attractive. Distribution Distribution channels include: ; Indirect channels: Walt Disney Pictures Television, a subsidiary of the Group, specialized in the production and acquisition of the plastic film and television for redistribution under the brand Walt Disney Pictures, Touchstone Pictures, Hold)wood Pictures. In addition, Walt Disney film distribution and marketing through marketing companies and their distribution in the U. S. And key foreign markets ; Direct channels: direct distribution Walt Disney tapes, video discs under its various brands for the U. S. Domestic market. On the international market, company use both indirectly and directly distribution through the foreign issuer. Walt Disney development, production and distribution of animated films for various stations around the world, including the main channels, Disney Channel and cable broadcasters under two brands Walt Disney Television and Buena Vista Television. 5. Promotion C] The form of advertising: ; Ads on TV ; Outdoor Advertising Advertising through internet ; Public Relations ; Promotion IV) LESSON Disney successful brand with famous animated character and loved throughout the world, such as Mackey Mouse or Donald Duck. And behind these success is a commercial art. Whenever referring to the American entertainment industry, people always mention Walt Disney ; one of the worlds leading entertainment corporations with annual revenues of more than $ 2. 2 billion. But perhaps few people know that the mighty Walt Disney Corporation today started out with just two mouse and 2 cartoon duck. Until owe, when in the hands of thousands of vivid character animation, funny animal world still play an important role in creating attractive and great appeal of Disney. The marketing strategies has bring success to Disney are Disneyland, park simulates the animal world in Florida, USA and palatable park Mackey. We can say, thanks to the unique marketing strategies that Walt Disney had reversed the decrease in sales of the company began in 1980 and moved to strong growth and increased market share continuously in the following years. The index measuring perceptions and feelings Disney brand increased significantly, especially among younger customers. Of course, not all companies have the financial resources to build the amusement parks such as Walt Disney, but the lessons from the Walt Disney very clear: The moment of relaxation and entertainment pleasure, if the connection with the brand, will contribute to building a successful strategy to attract customers in the business. In my opinion, Sets out a strategy for the company is not an easy thing, it is a process of research of administrators. When show a strategy for company, manager must to find out the external factors affecting he company and the possibility that the company may offer for that strategy to achieve the goal.

The Future of Food Production Essays - Cuisine, Food, Sustainability

The Future of Food Production Essays - Cuisine, Food, Sustainability The answers for the given questions based on reading, The Future of Food Production by Sam Forman. 1.What is the text subject matter? The future of food production 2.Who could the writers audience be? How do you know? Common people who consumes food and government authorities. 3.What is the writers purpose? (Which of the six typical purposes that inform writing)? The writers general purpose is to show that something exists. In this article Sam Forman deals with the prevailing system of production of food production and challenges faced by consumers. 4.What is the writers claim or thesis? Restate it in your own words The main thesis of the article is that the American food production system needs to be changed in order to assure that common people can consume healthy food items and to protect the neutrality of the environment. 5.How does the writer organize his/her argument in the body of the text (meaning what are the major types of thought the writer uses to organise the argument)? In this article Sam Forman argues about the both advantages and disadvantages of local farming and industrial production of food. Though the local farms are good at producing quality products and well known for treating animals it is expensive and have only limited market opportunity. Local farms will never succeed in feeding the whole country. While industrial food production is cheaper and produce to feed the whole country, it is not sustainable and spread pollution and diseases. 6. What is the writers concluding thought, and what kind of conclusion is it? Sam Forman concludes the article by pointing the importance of achieving sustainability. The food production system should be able to operate in its current state. Food must be produced in manner that respects the plants and animals that we consume.

Islamic Culture and Politics Essay Example | Topics and Well Written Essays - 750 words

Islamic Culture and Politics - Essay Example The similarities of the activities of these two groups is that they both aimed at instilling Sunnah (which are Prophet Muhammad’s living habits and sayings) and the Qur’an as the only points of reference for the ordering of life for all Muslim individuals, families, communities and nations (Mohammed 52). Activities by both groups fight for political reforms are driven by the belief in God (Allah) being their objective and the Qur’an the law. Funded by members’ contributions, who must assign a segment of their earnings to the movement, the Muslim Brotherhood in both the Arab and Western countries engages in political violence as they make Jihad their way of life. They believe that all Islamic countries must fight oppressors and Allah’s enemies as an overture to developing strong status as Islamic nations. For example, the Islamic Brotherhood in Egypt participated in violence, in the country, after the death of their founder al-Banna in 1949 for many years until they were suppressed forcibly and reemerged in 2011. However, the Muslim Brotherhood differs in its activities among the Arab and Western countries. In the Western world, the Brotherhood aims to end Western civilization from inside the countries they are present, and replace it with Islamic concepts. For example, in Belgium, the State Security observed that, from their presence since 1982, the Brotherhood has established an undercover structure with secretive membership that operates in discretion. Their key objective is to spread Islamic ideologies in Belgium and the surrounding regions then embed and expand a conformist Islamic syndicate in Western Europe (Sageman 74). This is in contrast to their activities in the Arab world where they have been fighting to remove the already Islamic authoritarian regimes in place. Therefore, within the Arab world, the activities usually are of a civil war nature. Examples are the recent Egyptian and Tunisian protest movements that to ppled the incumbent rulers. In that sense, it can be seen that the underlying difference is that, in Arab countries, the Muslim Brotherhood fights oppression from their governments while in the Western countries, they attempt to globalize their ideologies. Question Four Jihad is an Islamic term generally used to refer to holy war. The war is termed holy because it is believed to be a struggle for the way and cause of Allah. Both the Sunni and Shia sects of Islam believe that jihad is a religious obligation for all Muslims and have traditionally encouraged its use against non-Muslims. Both sects commonly accept two perceptions associated with jihad: that it entails a greater struggle which is an internal spiritual jihad, and a lesser struggle which is an external physical jihad. Both Sunni and Shia Muslims believe that the notion of jihad must always have an aspect of armed struggles to overcome oppression and persecution of Muslims (Sageman 92). A more contemporary understanding of jihad by the two sects is that the struggle must aim to build a better society by the Islamic community as a collective duty. This must be done by lodging valid protests for solving religious problems, acknowledgement of divine law and forbidding wrong conduct while commanding right conduct. To this end, a striking similarity between the two sects’ understanding of jihad is the way it is linked to martyrdom. They both believe that Muslims who die in the cause of executing jihad ascend into martyrdom, which gave rise to the phenomenon of suicide

My Big Idea regarding System of Education Assignment - 1

My Big Idea regarding System of Education - Assignment Example These issues among others are destroying the name of schoolwork in this country as the situation is moving from worse to worst. Â  Besides these issues, it is preferable to install computerized systems in schools such that students and teachers wherever they are can access the information they need. These systems should allow teachers to update syllabus, make notes, give examinations and produce results. This is well supported by virtual learning systems, and it is well done through the internet and local connections around schools. In return, the difficulties teachers and students face in schools will be limited while salaries and payments are relatively effective. The reason behind this attribute is that school staffs, students, and teachers do their core tasks required by the institution, and the rest of the other days is all for themselves to enjoy. This should be implied in the I.C.T sector. Â  Secondly, our system of education has been compromised as an orphan child among other areas in the society where it faces double standards that have created an atmosphere of frustration for primary and secondary level students. I urge the government to implant strong knowledge on practical education where specialization of one’s’ career begins at level one of secondary education. Â  I like how this craft is. As an editor of The Daily News, I would like to confirm to you that this information will be spread to people with enough courage to challenge the cabinet so that they can discuss on the implementation of these systems especially in the secondary and primary schools. Furthermore, the whole nation will be requested to give opinions on the same issue. I am sure that, once the government embarks on implementing these systems, there will be a reduced cost of manpower from the resource department.

Working capital management Essay Example | Topics and Well Written Essays - 3000 words

Working capital management - Essay Example e philosophy but most of the part of my research follow realism approach as this recognise the importance of understanding people’s socially constructed interpretations, understand the social forces, structures and processes that influence and people’s view and behaviors. Realism is based on the belief that a reality exists that is independent of human thoughts and beliefs. However realism shares some philosophical aspect with positivism and it also recognises that people are not object to be studied in style of natural science. Under realism approach, my research study has used case study method to analyse the research question due to the following inherent benefits. Case studies involve extensive direct contact between the researcher and the individuals or circumstances under study. It involves a few individual or company to make the intense detail –collection processes a more feasible task. Case study might involve the actual incident that has happened in a company or a personal experience of an individual. Case study can also be carried over of a situation or a process. Illustration of case study research may also happen to be more qualitative than more quantitative. In case of cross-sectional study, it is more general in nature and involves of collection of data as regards quantum of bank lending to SME’s in UK and may not involve detailed analysis of a particular happening in a company or faced by an individual. According to the positivists understanding of the phenomena is solely grounded on sense data that is what can not be tested empirically can not be regarded as proven. Positivism has no value judgments and has statements which can be tested scientifically. According to this philosophy statements are valid if they are grounded on observation, observations (from experiments) must be repeatable and all experiments should use scientific method. It ignores the social processes which are reducible to relationship between the actions of

Pros And Cons Of Media Globalization Media Essay

Pros And Cons Of Media Globalization Media Essay Globalisation and its impacts have constituted one of the latest buzz words of today. It could be seen on the streets in any part of the world through the global reach of the Adidas sport shoes brand or the McDonalds fast-food chain, in our everyday media consumption through global media coverage of events such as the recent uproar in Egypt, terrorist actions such as the 911 and celebrity events such as the royal marriage of Prince Williams and Kate Middleton. According to David Held and Anthony McGrew, globalisation denotes the expanding scale, growing magnitude, speeding up and deepening impact of transcontinental flows and patterns of social interaction. It refers to a shift or transformation in the scale of human organization that links distant communities and expands the reach of power relations across the worlds regions and continents. (Held and McGrew, 2002, p.1) The subject of media globalisation is primarily concerned with the domination of the global media industry by a small number of powerful transnational media conglomerates, and the extent to which these impact upon the worldviews of individuals in different parts of the world. Media have a central place in processes of globalisation for three reasons. Firstly, media corporations have been among those corporations that have been increasingly globalizing their operations. Secondly, media organizations help to develop the global communications infrastructure that facilitates global information flows and cross-border commercial activities. Lastly, global media are the principal means through which we make sense of events in distant places, and the information and images that they carry are central to the development of shared systems of meanings and understanding across borders. (Flew, 2007, p. 70-72) With the radical critique of global media being associated with strong globalisation arguments, globalisation is seen as the dominant force in media industries currently, notwithstanding counter-trends and localized forms of resistance. (Flew, 2007, p. 72) Cultural, Political and Economic Implications of Media Globalisation Pros of Media Globalisation The growth in global markets has helped to promote efficiency through competition and the division of labour the specialization that allows people and economies to focus on what they do best. Global markets also offer greater opportunity for people to tap into more diversified and larger markets around the world. It means that they can have access to more capital, technology, cheaper imports and larger export markets. The extensive reach of globalisation extends to daily choices of personal, economic and political life. For instance, greater access to modern technologies, in the world of health care, could make the difference between life and death. In communications, it would facilitate commerce and education, and allow access to independent media. Globalisation can also create a framework for cooperation among nations on a range of non-economic issues that have cross-border implications, such as immigration, the environment and legal issues. Simultaneously, the influx of foreign goods, services and capital in a country can create incentives and demands for strengthening the education system, as a countrys citizens recognise the competitive challenge before them. A core element of globalisation is the expansion of world trade through the elimination or reduction of trade barriers, such as import tariffs. Greater imports offer consumers a wider variety of goods at lower prices, while providing strong incentives for domestic industries to remain competitive. Exports, often a source of economic growth for developing nations, stimulate job creation as industries sell beyond their borders. The media industries have an innate tendency towards concentration of ownership and control, and that this tendency has been extended since the 1980s from the national to the global scale. Herman and McChesney (1997, p.1) argued that since the early 1980s there has been a dramatic restructuring of national media markets, along with the emergence of a genuinely global commercial media market. The principal consequence of such developments has been, as McChesney and Schiller argue, that a transnational corporate-commercial communication began to be crafted and a new structural logic put in placeà ¢Ã¢â€š ¬Ã‚ ¦ [as] communicationsà ¢Ã¢â€š ¬Ã‚ ¦ became a subject to transnational corporate-commercial development (McChesney and Schiller, 2003, p.6). McChesney has noted a focus upon the relationship between media globalisation and the concentration and centralisation of media ownership, and the interconnected nature of these two processes. The trend towards a global media oligopoly hastened in the 1980s and 1990s, for dominant media firms to seek international expansion in order to ensure their presence in a range of media markets and by concentration of ownership within media industries and the expansion of connections across media industries through the growth of multinational, cross-media conglomerates such as Disney, News Corporation etc. Cons of Media Globalisation Critical media theorists have always been concerned with tendencies towards concentration of media ownership and their impact upon politics, society and culture, and the impact of media globalisation led by Western transnational media corporations. Herbert Schiller argued that the current stage of the US-dominated global capitalism was one where what he termed the entertainment, communications and information (ECI) industries had achieved economic preeminence; their influence was enacted not only in the political-economic sphere but upon global culture and consciousness; and the result was a form of cultural imperialism, whereby the ideas and ideologies of the dominant West (particularly in the United States) exerted hegemony over the populations of the rest of the world. The radical critique of global media associated with critical political economy has experienced a resurgence of interest in recent years. The proposition that media ownership worldwide is subject to growing concentration, leading to reduced competition and increasingly homogenous media content worldwide. Edward Herman and Robert McChesney have argued that theà ¢Ã¢â€š ¬Ã‚ ¦ global media system is dominated by three or four dozen large transnational corporations (TNCs) with fewer than ten mostly U.S-based media conglomerates towering over the global market (Herman and McChesney, 1997, p.1). This has often been taken as a given starting point for understanding the nature of global media today, and is routinely repeated by critics for globalisation (Flew, 2007, p.73). For instance, Manfred Steger (2003, p.76) argues that to a very large extent, the global cultural flows of our times are generated and directed by global media empires that rely on powerful communication technologies to spread their messageà ¢Ã¢â€š ¬Ã‚ ¦ During the last two decades, a small group of very large TNCs have come to dominate the global market for entertainment, news, television, and film.

To Kill A Mockingbird: Influences on Scout from Interactions w/ Others :: Free Essay Writer

To Kill A Mockingbird: Influences on Scout from Interactions w/ Others Growing up in Maycomb, Southern Alabama in the 1930s was not an easy thing. Amid a town of prejudice and racism, stood a lone house where equality and respect for all gleamed like a shining star amid an empty space. The house of Atticus Finch was that shining star. Jean Louise Finch, also known as â€Å"Scout†, is given the opportunity of being raised in this house by her father, Atticus. I stole this essay from the net. As she grows, Atticus passes down his values of equality and righteousness to Scout and her brother Jeremy Atticus Finch, also known as â€Å"Jem†. In â€Å"To Kill a Mockingbird†, by Harper Lee, we see Scout learns many lessons about dealing with prejudice by observing the behavior of other characters in the story. Scout learns that by yielding to prejudice, we often hurt and cause strife unto others. For example, Scout is harassed and becomes the target of insults when her father decides to defend Tom Robinson, a black man accused of raping a white woman. This is a plajurized essay. The hate felt towards black people by the majority of the Maycomb citizens causes them to bother and harass those who attempt to befriend the black people. Forgive me for stealing this essay. Scout realizes that the only reason she must undergo this torment is that her father is defending a black man, which has become taboo because of the corruption that racism has caused in many people. In addition, Scout watches Tom Robinson undergo unfair treatment and false accusations. Please dont tell my parents I stole this essay. Although Atticus provides the jury and the people of Maycomb with overwhelming evidence benefiting Tom, and ultimately proving him innocent, this is not enough to overcome the powers of hate and ra cism. Scout watches as the jury deliberates and convicts Tom Robinson of murder because he is a black man. This is a stolen essay. Although Scout witnesses a myriad of injustices occurring against black people, she also sees an exiguity of kind and compassionate movements towards black people. Scout learns that by resisting prejudice, we often help others. For example, Scout sees Atticus defend Tom Robinson, despite the white people of the town’s disapproval. By defending Tom, Atticus paves a small pathway in Maycomb for black people to follow to attempt to raise their social status.

Assgn Wilson

I will demonstrate some understanding of the principal areas of Philosophy covered in this course. To do this, I will respond to the following questions- What these two works say about the nature of reality, what roles does the problem of appearance and reality play in these two works? Next, I will state what ethical implications I think these works may suggest, and how do the two works explore the nature of knowledge. I will also compare my â€Å"What is your Philosophy? † survey results with the ones had completed in the first week of this class.Afterwards, I will answer the allowing questions- How has my knowledge base grown in the areas identified during my week one discussion. What insights have gained about my beliefs related to those statements and lastly- Did my philosophy changed? The paper will end with a conclusion. Solomon and Higgins' (2014) definition of Philosophy sums up what my understanding of philosophy has turned out to be during these past weeks of the cou rse. In my comparison and contrast of Plat's ‘The Allegory of the Cave† with the motion picture The Matrix, I was able to see the connection.In Plat's ‘ ‘The Allegory of the Cave†, here is a conversation between two men, Socrates and Glaucoma- In the conversation, Socrates is presenting his abstract interpretation of what he sees as he analyzes a picture. In the picture, there are a number of men bound to a wall, with symbols sketched into the wall. In the motion picture, The Matrix, there is also a conversation between Morpheme and Neo. They are inside a computer program. Morpheme turns on the television and shows Neo a picture of the world, as he knew it. He begins to talk about this world, and gives his interpretation of what he knows this world to be.Then, the stricture changes to a world that appears destroyed, and Morpheme again gives his interpretation. In week four (4) of our course, we were introduced to the topics, The nature of Reality and th e nature of Truth. In ‘ ‘The Allegory of the Cave† and The Matrix, the characters are analyzing reality from the unreal and truth. The conversation between Socrates and Glaucoma is about when the unreal becomes real. Morpheme is discussing the same thing with Neo when he asks him, ‘M/hat is real'? During our discussion for week four, we read a story entitled An Occurrence at Owl Creek where we had to separate the real room the unreal.During that time, learned about metaphysics. Metaphysics attempts to explain what reality is. Solomon and Higgins (2014), explained reality as, â€Å"The distinction between what we simply see, what appears to be the case, and the deeper picture that allows us to explain it, forces us to introduce the concept of reality' (p. 112). In relation to the nature of reality, the two works say that reality is what we interpret it to be. For example, in the â€Å"Allegory of the Cave†, Socrates explained the picture the way he per ceived it would be if the people in the painting came to life. In The Matrix, Morpheme gave his interpretation of the real world.The role that the problem of appearance and reality play in these two works was that nothing appeared to be as it was. For example, in The Matrix, the way the real world appeared to Morpheme in reality, was not how Neo saw it to be. In the beginning of the movie, when the woman named Trinity was being attacked by the police officers, she was able to run across the walls. This did not appear to be real. Then near the ending of the movie, Neo was able to dodge bullets and even appeared to hold them in his hand. This could not be real. During my analysis of these works, did not see any ethical implications.The way in which the two works explore the nature of knowledge is as follows. Socrates explains the interpretation of the picture based on his knowledge. For example, Glaucoma demonstrated that he had limited knowledge based on the levels Of his conversatio n. He saw the picture exactly as it appeared, and he agreed with everything Socrates said without offering his own opinions. Socrates on the other hand demonstrated that he possessed the gift of knowledge. His interpretation of the picture was more in-depth. During this course, I learned hat Epistemology was the theory of knowledge.Socrates based his interpretation of the picture on his philosophical knowledge. For example, he spoke of truth when he asked the question, â€Å"Altogether then, I said such men would believe the truth to be nothing else than the shadows of the artifacts? † (p. 246). In The Matrix, Morpheme also demonstrated his level of knowledge. He appeared to be all knowing (Omniscient) just like God. For example, when he met Neo for the first time, he was able to tell Neo a lot about his life. He told Neo that he knew why he was there. He was even able to read Neon's Houghton. Morpheme knew who and what the Matrix was.He described it as being everywhere, and that it was the â€Å"wool that was pulled over your eyes to blind you form the truth' (Quote from The Matrix movie). In week one (1), I took a survey entitled ‘V'/hat is your Philosophy? † Today, when I looked back at the results of that survey compared to the one I took again, I could say that my knowledge base has grown. From the topics that we covered in this course, I Was able to expand my knowledge of life and its meaning along with knowing who God is, and that He exists. In relation to the survey, number nine (9) stated that â€Å"An all-powerful, all knowing, all-good God exists†.In learning about Ultimate Reality in week three (3), I was able to prove that this statement is true. In week one (1), I found it difficult to immediately respond to statements number three (3) and four (4). Number three stated â€Å"Humans have free will† and number four â€Å"All of our actions are determined by forces beyond our control†. In the latest survey I took, I still gave the same numbers for some statements that I had given in the previous survey. For example, I gave a five (5) for number two (2), and a five for number seven (7). I still gave five for number three, but I gave a five for number four. Ad previously given that statement one (1). The insights I have gained about my beliefs related to those statements are as follows. I still believe that humans have free will. For example, I am able to do whatever I want to do. Of course, I realize that cannot use this statement loosely because in some countries, even though humans have free will, they are restricted by rules and laws to freely exercise their will. At first, did not believe that all of our actions were determined by forces beyond our control, now I think I can say that All of our actions are determined by forces beyond our control.For example in this world, there are laws and policies made by government. Everything we do is based on what we know is right and wrong, oth erwise known as moral ethics. We pay our taxes because it is law, and refusal to pay is punishable. We are put in prison when we commit murder, because there is a law that condemns the act of killing. Therefore, we act in accordance to the rules and regulations set out by those in authority. The function of the police is to keep peace and safety, in case we decide to break the law. Overall, believe my philosophy as changed. Now look at life and the reason for living with a different perspective.At first, my thinking was, we were all put here on earth to live, die than go to heaven or hell. Today, I view this ideology differently. There is a reason why I am here, there is a reason for circumstances that occur in my life, and there is a reason for the hope that is in me. Philosophy has helped me understand the meaning of life and its existence. In conclusion, philosophy addresses reality, knowledge, values, reason, mind and even language. If we do not know how the many things we commo nly experience re connected together, then we cannot know the source of truth.

Fahrenheit 451 Study Guide

Fahrenheit 451 Study Guide Fahrenheit 451 is a novel by Ray Bradbury. Published in 1953, the book takes place in a dystopian future world where the job of a firefighter is to burn books, rather than put out fires. The main character, Guy Montag, is one such fireman, who slowly begins to perceive the world around him as perverse and superficial even as it slides inexorably towards a nuclear war. A commentary on the power of literacy and critical thought, Fahrenheit 451 remains a potent reminder of how quickly a society can fall apart. Fast Facts: Fahrenheit 451 Author: Ray BradburyPublisher: Ballantine BooksYear Published: 1953Genre: Science FictionType of Work: NovelOriginal Language: EnglishThemes: Censorship, technology, conformityCharacters: Guy Montag, Mildred Montag, Clarisse McClellan, Captain Beatty, Professor Faber, GrangerNotable Adaptations: 1966 film by Franà §ois Truffaut; 2018 HBO adaptation by Ramin BahraniFun Fact: Bradbury wrote Fahrenheit 451 on rented typewriters at his local library, spending $9.80 to write the book. Plot Summary The protagonist, Guy Montag, is a fireman whose job is to burn hidden caches of books, which are forbidden in this unspecified future society. At first, he goes about his job fairly mindlessly, but a conversation with a non-conforming teenager spurs him to question society. He develops a restless dissatisfaction that cannot be quashed. Montag steals a Bible and smuggles it into his home. When he reveals the book (and the others hes stolen) to his wife Mildred, she panics at the thought of losing their income and thus the huge wall-sized televisions she watches constantly. Montag’s boss, Captain Beatty, gives him 24 hours to burn the book or face the consequences. Montag eventually buries his book collection with help from Faber, a former professor. Soon, however, a call comes in for the Firemen to burn a new book cache- and the address is Montag’s house. Beatty insists that Montag do the burning; in response, Montag kills him and flees into the countryside. There, he meets a group of drifters who tell him of their mission to memorize books in order to eventually rebuild society. At the end of the book, there is a nuclear attack on the city, and Montag and the drifters head out to begin rebuilding. Major Characters Guy Montag. The protagonist of the story, Guy is a fireman who has been illegally hoarding and reading books. His blind faith in society erodes and opens his eyes to the decline of civilization. His efforts to resist conformity make him a criminal. Mildred Montag. Guy’s wife. Mildred has retreated entirely into a fantasy world stoked television. Mildred is unable to comprehend Guy’s dissatisfaction and behaves in a childish, superficial manner throughout the story. Her behavior represents society at large. Clarisse McClellan. A teenage girl who lives in Guy Montag’s neighborhood. She is curious and non-comformist, representing the nature of youth before the corrupting effects of society and materialism. She is the catalyst for Montag’s mental awakening. Captain Beatty. Montag’s boss. Beatty is a former intellectual whose disappointment in books’ inability to truly solve problems has turned him into an anti-intellectual. Beatty tells Montag that books must be burned because they make people unhappy without offering real solutions. Professor Faber. Once a professor of English, Faber is a meek, timid man who deplores what society has become but lacks the bravery to do anything about it. Faber embodies Bradbury’s belief that knowledge without the willingness to use it is useless. Granger. The leader of a group of drifters who have escaped society. Granger and the drifters preserve knowledge and wisdom by memorizing books. He explains to Montag that history is cyclical, and that a new age of wisdom will follow the current age of ignorance. Major Themes Freedom of Thought vs. Censorship. The novel is set in a society where the state forbids certain kinds of thought. Books contain the collected wisdom of humanity; denied access to them, people lack the mental skills to resist their government. The Dark Side of Technology. Passive pastimes like watching TV are portrayed as harmful purveyors of passive consumption. Technology in the book is consistently used to punish, oppress, and otherwise harm the characters. Obedience vs. Rebellion. Humanity assists in its own oppression. As Captain Beatty explains, banning books didn’t require effort- people chose to ban books, because the knowledge in them made them think, which made them unhappy. Literary Style Bradbury uses rich language filled with metaphors, similes, and figurative speech throughout the book. Even Montag, who has no formal education, thinks in terms of animal images and poetic, deeply beautiful symbols. Captain Beatty and Professor Faber frequently quote poets and great writers. Bradbury also uses animal imagery throughout to associate technology with dangerous predators. About the Author Born in 1920, Ray Bradbury was one of the most important writers of the 20th century, particularly in the science fiction genre. Bradbury framed technology and supernatural forces as dangerous and foreboding, which reflected the anxious, uneasy atmosphere of the newly atomic post-World War II world.

Price and Ikea Essay Example

Price and Ikea Essay Example Price and Ikea Essay Price and Ikea Essay IKEA Dr. Okan Geray 1. Explain, in detail, the aspects of Ikea strategy that make it a Hybrid strategy. COST LEADERSHIP IKEA’s strategy is based on selling high-quality, Swedish designed, self-assembly furniture products at low price. The IKEA business idea is: ‘We shall offer a wide range of well-designed, functional home furnishing products at prices so low  that as many people as possible will  be able to afford them. ’ IKEA targets price-conscious young couples and families who are willing and able to  transport and assemble furniture kits. The low-price strategy, seeks to achieve a  lower price than competitors while maintaining similar perceived product or service benefits to  those offered by competitors, price is not appealing unless, it represents good value for money. This is where IKEA is able to make a real difference. IKEA is  committed to having a good relationship with their suppliers  and so they are able to  purchase good quality, economically produced designs that are bought in bulk to keep costs down. By making all their furniture’s flat packed they cut down on  transportation and assembly costs as well. Achieve cost leadership through multi-level competitive advantage on supply side with low cost logistics and large retail units in suburban areas allow them to sell products 20 to 40% cheaper than other competitors. The company is able to achieve a competitive advantage by delivering value to customers based on both product features and low price. DIFFERENCIATION * Marketing, IKEA is  focused on segmentation of its target: the middle-class population of all age groups Product range * Logistics , Furniture is flat back * Product range. 2. WHY IS THIS STRATEGY DIFFICULT FOR COMPETITORS TO IMITATE? 3. What are the dangers of a hybrid strategy and how can Ikea managers guard against them? A hybrid strategy seeks simultaneously to achieve differentiation and low price  relative to competitors. The success of this strategy depends on the  ability to deliver enhanced benefits to customers together with low prices whilst achieving sufficient margins for reinvestment to maintain and develop bases of differentiation. IKEA has looked towards emerging markets e. g. China for growth. Further  adaptation to products has been necessary including pricing strategy. Income levels of consumers are lower and stores needed to be located within the cities as car ownership is  lower. IKEA has experienced greater competition from national brands.

Coporate International Outsourcing Essay Example | Topics and Well Written Essays - 1250 words

Coporate International Outsourcing - Essay Example The firms that are involved in the practice should take the decision to offshore work only after serious consideration. Some companies’ outsourcing decisions have backfired and they had to reconsider their outsourcing mission (Ren & Zhou, 2006). DELL was forced to move back its OptiPlex desktops and Latitude laptops in November 2003 from India after complaints from customers of language difficulties and delays in reaching senior technicians. Lehman Brothers too had to shift their call center operations back to the US from India after they received complaints of service quality. There basically seems to be a lack of understanding of the economics of outsourcing. The call center supply chain strategy has not been studied. There are various costs that are not considered and people merely take into account the direct labor costs. Moller (2006) says there is a trend to export jobs to where it is cheaper and low-cost economies in Asia are receiving all the jobs. This article points out the problems that the developed countries may face when jobs are offshored to less developed countries. The new labor-cost efficiencies may not last for long and this is the main reason why firms outsource. In India, in cities like Bangalore and Hyderabad, there is already a shortage of skills and above average salaries are required to obtain and retain them. The impact of outsourcing on the LDCs has prompted many countries to make efforts and capitalize on the opportunity. King (2007) discusses how new economies are opening and marketing their countries in a bid to get a slice of the outsourcing jobs. Estonia, for instance, has been able to offer a pool of talented, tech-savvy workers and a modern telecommunications infrastructure. According to King, the global market for shared services and outsourcing is expected to grow to $1.43 trillion by the end of 2009, from $930 billion in 2006. Many countries are joining in the competition and it is expected that India’s dominan ce in the outsourcing market would be diluted. The author gives the important factors that make and sustain a location as an attractive destination for outsourcing. Apart from costs, the other factors include the education and language skills of workers, the availability of labor, and attrition risk. Political and economic environment are equally important. To remain attractive, the LDCs have to invest in improving technology and infrastructure. The telecommunications infrastructure has to be modernized. Technology has to be used by these countries to transform economies. It also requires changes in policies and procedures. The protectionist attitude has to be done away with if a country wants the total support from the outsourcing company. Kenya wants to become an attractive IT outsourcing destination and it has to liberalize its telecom sector. This indirectly helps the LDCs as competition in any sector drives the prices down as Kenya found in its telecom prices. The shortfall of talented labor can be envisaged in each of the LDCs and this issue has to be addressed by such countries to remain sustainable.               Ã‚  

Saving the Environment and the Bottom Line Essay - 1

Saving the Environment and the Bottom Line - Essay Example Environmental Protection Agency which seeks to protect the future of our nations water supply by offering people a simple way to use less water with water-efficient products, new homes and other related services. In this case, a good example can be draw from Xavier Hotel. It can save 15 gallons per person per day implementing various improvements. With our operations including 375 rooms and if it’s occupied 70% of the time with 1.4 people, our yearly annual saving in gallons will be 2,015,895. This means that about $ 115,309.194 is saved a year. In order to purchase water sense labeled products such as toilets, showerheads and sinks from â€Å"www.lowes.com/† it will cost Xavier Hotel approximately $ 134,617.50 for all 375 rooms without any kind of industrial discounts and employee costs. Electricity consumption is a big problem in hospitality business. Guests and other staff members might waste electricity without knowing it. There are a couple of solutions that can be implemented in order to prevent extra electricity usage. For guest rooms, the hotel should use guest room key as an electric power by placing the room card into an electric source so it can save electricity usage while guests are not inside the rooms which is called key activated guest room energy management system. Also, the hotel management could use magnets for windows that is, if windows are open, it can directly turn off the air conditioning system. There are so many guests that leave windows open while they are sleeping and they also do not turn of the air conditioning system without knowing it this can lead to extra consumption of electricity. Hotels also consume electricity in the hallways. Hotel management could place motion sensors in order to prevent electricity usage. So if there is not an yone walking in the hallways, motion detectors can save